THE WHITLATCH WEEKLY

OUR FRIENDS ARE QUITE THE JOKESTERS, HUH?  I'M SURE BY NOW IF YOU HAVE A CONTENT MARKETING ROLL OR CHOOSE TO BLOG IN YOUR FREE TIME YOU HAVE HEARD A COUPLE REMARKS FROM THE PEANUT GALLERY.  YOU KNOW WHAT, SCREW THEM...AND HERE'S WHY!  1.) You think you're a good writer... The days of pen and paper have been coming to an end really since computers took off in the early 2000's.  Who needs to learn how to spell something when we can rely on that little red squiggly line under any of our mistakes?  The truth is, most people aren't nearly as good of writers as they may think. With that said, the development of our writing has taken a drastic halt. There is no real on-going knowledge anymore as far as writing or grammar unless we have a specific reason for writing.  I noticed when I first started blogging, that you don't need to become a better writer...it just sort of happens.  And then something even scarier happened...I realized I sort ...

          As everyone knows by now, Social Media is constantly changing. The way we use Social Media, share Social Media, what's popular and what's not, even the way we keep track and evaluate Social Media changes regularly.  But we adapt.  We figure it out.  Develop a plan for 2016 and STICK TO IT. Rome wasn't built in a day, nor will your profile and follower base be. Here are some of the things to expect in Social Media for 2016.            Images are becoming more and more vital to a successful marketing strategy.  People like pictures or videos more than words.  Period.  Instead of reading some long paragraph, people would prefer seeing a picture or info-graphic to express what you want to say.  Who has time to read these days anyway, right?  In 2016, companies will actually implement specific image strategies for their marketing.  What catches people's eyes?  What p...

One of the big advantages of Social Media is being able to see exactly what your customer or audience is saying about your brand or company at all times.  The only question is, are we really listening?     Something a lot of companies are having trouble doing since the rise of the importance of Social Media, is simply listening to what is being said about their brand or company.  Not only listening to the good things and positive things being said, but even more so, the negatives.  Hearing the positives being said is what each company should be going for, but something that will be even more beneficial to your company is hearing the negatives and doing something about it.  Not only does this give you a head-start in fixing the problem and figuring out what went wrong, but it allows you to see an outside opinion with no bias perspective getting in the way.      People have always had a love for knowledge and even more so, sharin...