THE WHITLATCH WEEKLY

The Chicago Cubs are the 2016 World Champions of Baseball.  Just saying that hasn't really sunk in yet, has it?  Talk about being patient. For decades, the Cubs have had both winning and losing seasons, a Billy goat , and a man named Bartman steal the dreams of thousands  millions. Achieving greatness takes discipline. It takes trust. It takes a group of individual skills coming together to accomplish a goal.    I was first introduced to SEO (Search Engine Optimization) when I was given a book called, SEO Made Easy: Everything You Need To Know About SEO and Nothing More ,  by Evan Bailyn .  It was my first day here at M1 Data & Analytics and I was eager to dive in and see what was so difficult with this SEO monster. Up to this point, I knew SEO was the reason why your link would or would not pop up in the search results, that's about it.  One chapter after another, I realized this was no overnight type of task. I wasn't going to b...

I had the privilege of having a very smart and witty Grandmother, God rest her soul.   Man, was she a hoot.    Betty would do anything for anyone at anytime. I learned quite a bit from her. Lessons I still use to this day. This woman did a Crossword Puzzle every single morning for decades; she knew her stuff needless to say. She loved her family and friends very much and expressed that in countless ways.  I would always receive a card from my Grandma each year for my Birthday, as would the rest of the family. I can still picture one of her bright envelopes and that unique cursive (what's that) handwriting of hers. Growing up she had a Dog named Sadie. Each of her cards would always come with paw print stamps next to her signature giving it an extra special touch. I miss those cards. Direct Mail Marketing has a bad rep. Quite a few people I run into assume Direct Mail or Postal Marketing is a way of the past. I disagree. Don't get me wron...

For every MARKETING or ADVERTISING strategy lies a TARGET AUDIENCE . At some point in time, that TARGET AUDIENCE will have a decision to make. Your PITCH, IDEA or OFFER was a SUCCESS or it was not a SUCCESS. Simple as that. For the majority of MARKETING or ADVERTISING professionals, I'm sure you can remember a time where it seemed as if your AUDIENCE was seconds away from buying-in to your IDEA, PITCH or OFFER then all of a sudden, they didn't.  They balked. Your AUDIENCE (for whatever reason) decided not to buy-in to your BRAND, PRODUCT or SERVICE. But why?