THE WHITLATCH WEEKLY

DO YOU EVER FEEL AS IF YOU'RE BEING TOLD WHAT TO DO A LITTLE BIT MORE OFTEN THESE DAYS? YOU MUST JOIN THIS GROUP. YOU MUST POST THAT PICTURE. YOU MUST DO THIS. YOU MUST DO THAT. AND THAT'S JUST THE TIP OF THE ICEBERG. FACEBOOK , TWITTER , YOUTUBE, ANDROID OR I-PHONE, GOOGLE OR YAHOO. IT'S LIKE WE ARE BEING ASKED TO ENLIST IN A SOCIAL MEDIA BRANCH OF THE MILITARY. AM I RIGHT? WHAT STARTED AS A FRIENDLY BLUE BIRD AND A CATCHY THUMBS UP TO EXPRESS OUR FEELINGS OR EMOTIONS, SEEMS TO BE GETTING A LITTLE BIT PUSHY. MARKETING IS ALL AROUND US AT ALL TIMES. PICTURES, SLOGANS, ADVERTISEMENTS, ALL MADE TO PERSUADE OR ATTRACT A CERTAIN AUDIENCE TO A CERTAIN BRAND OR PRODUCT. THIS MARKETING IS COMING AT YOU FROM SEVERAL DIFFERENT ANGLES - TELEVISION, RADIO, PRINT, AND ONE OF OUR NEWEST MEMBERS - SOCIAL MEDIA. IF YOU HANDLE YOUR COMPANY'S SOCIAL MEDIA EFFORTS, EACH DAY FEELS LIKE YOU MIGHT O-D ON TWEETS AND LIKES. IT'S OVERWHELMING. BEING ABLE TO IDENTIFY WHICH PLATFORM...

I f I had to guess, at some point this year you will be attending some sort of Conference, Seminar, or Event to potentially further your career. With so many other things going on in your life, you might not have time to really sit down and strategize how you can make the most of these networking opportunities. What do you say we change that... First and foremost, you must do your RESEARCH . Before any event or business conference you might be attending, make sure to do a little homework leading up to the event. Once you have RSVP'd or have reserved your spot, let the research begin. Here is your homework. Do NOT procrastinate! 1.) Who will be attending? 2.) Where is it? ( Any clients to visit while I'm in the neighborhood ) 3.) Print and save the schedule of the event, distribute to office before you leave ( Nice to know where you will be at all times ) 4.) Social Media? ( What will be the hashtag for the event, etc. ) 5.) Research the Guest Speak...

OUR FRIENDS ARE QUITE THE JOKESTERS, HUH?  I'M SURE BY NOW IF YOU HAVE A CONTENT MARKETING ROLL OR CHOOSE TO BLOG IN YOUR FREE TIME YOU HAVE HEARD A COUPLE REMARKS FROM THE PEANUT GALLERY.  YOU KNOW WHAT, SCREW THEM...AND HERE'S WHY!  1.) You think you're a good writer... The days of pen and paper have been coming to an end really since computers took off in the early 2000's.  Who needs to learn how to spell something when we can rely on that little red squiggly line under any of our mistakes?  The truth is, most people aren't nearly as good of writers as they may think. With that said, the development of our writing has taken a drastic halt. There is no real on-going knowledge anymore as far as writing or grammar unless we have a specific reason for writing.  I noticed when I first started blogging, that you don't need to become a better writer...it just sort of happens.  And then something even scarier happened...I realized I sort ...

One of the big advantages of Social Media is being able to see exactly what your customer or audience is saying about your brand or company at all times.  The only question is, are we really listening?     Something a lot of companies are having trouble doing since the rise of the importance of Social Media, is simply listening to what is being said about their brand or company.  Not only listening to the good things and positive things being said, but even more so, the negatives.  Hearing the positives being said is what each company should be going for, but something that will be even more beneficial to your company is hearing the negatives and doing something about it.  Not only does this give you a head-start in fixing the problem and figuring out what went wrong, but it allows you to see an outside opinion with no bias perspective getting in the way.      People have always had a love for knowledge and even more so, sharin...