THE WHITLATCH WEEKLY

Social Media and hashtags go together like milk and cookies, peanut butter and jelly, or really any cliche example of perfect duos you can think of.  Like other resources provided via Social Media, hashtags are one we definitely need to be familiar with, inside and out.  Hashtags can be a very reliable and traceable tool, but you must know how to use them effectively.           I like to think of hashtags as a type of tool similar to the "Bat Signal."  Yes, the same one Lt. Gordon would shine so brightly over the streets of Gotham City as a call to Batman.  Such a simple image cast into the sky for a specific purpose.  It can be seen from far and wide, and when you do see it, you know something is about to take place, good or bad.           Unlike Gotham City, the world has no Batman (that we know of), but we do have millions and millions of Social Media users shining "Bat Signals" all across ...

One of the big advantages of Social Media is being able to see exactly what your customer or audience is saying about your brand or company at all times.  The only question is, are we really listening?     Something a lot of companies are having trouble doing since the rise of the importance of Social Media, is simply listening to what is being said about their brand or company.  Not only listening to the good things and positive things being said, but even more so, the negatives.  Hearing the positives being said is what each company should be going for, but something that will be even more beneficial to your company is hearing the negatives and doing something about it.  Not only does this give you a head-start in fixing the problem and figuring out what went wrong, but it allows you to see an outside opinion with no bias perspective getting in the way.      People have always had a love for knowledge and even more so, sharin...