THE WHITLATCH WEEKLY

M1 Data & Analytics launches Smart PiXL One of the most frustrating parts of any business is missing out on potential clients, especially when they're right at your doorstep. M1 Data is excited to unveil a new highly effective Data solution called Smart PiXL. Identifying the IP Address that visits your Website is not the problem; being able to accurately identify the IP Address with a Name and accurate info has been the problem. Not anymore. By uploading a list of IP Addresses (visitors to your website), M1 Data will then append Name, Phone, Address and Email to records that match our Database of nearly 200 Million IP records. But it doesn't stop there. M1 Data will be able to reveal incredible insight with each Consumer (IP Address) by using the 300+ attributes within the platform. So not only will you know who is at your front door, you will know who didn't stop by on accident; identifying the visitors MOST LIKELY to buy. Greg Ashe, COO of M1 Data and An...

THE TOP 5 REASONS WHY BEACONS ARE A MARKETER'S NEW BEST FRIEND Picture this... You're walking through the Mall and suddenly, an advertisement, contest, or even a coupon pops up on your phone. Conveniently enough, that notification is from the same store you're currently browsing this very minute. Creepy right? Well, to marketers and advertisers across the globe, it's not creepy one bit. In fact, beacon marketing (or proximity marketing) is going to explode in 2016. I bet you think your smartphone is pretty smart right now. You haven't seen anything yet. Let's revisit that little scenario I mentioned previously. The lead-off batter in today's Top 5 list: 1.) Proximity Marketing   Whether the grocery store, your favorite restaurant, or even the mall, your location says so much about yourself.  Especially if there is a trend or pattern to that location. Proximity Marketing not only enhances the experience and convenience for the consu...

What makes you open an email? Is it the subject ? Maybe the font or color ? What ever the case may be, there are several factors that determine the outcome of that email becoming a success or a complete flop. Deleted. Denied. Another email finding its way into the spam or trash folder.  But not so fast. You can't give up yet.  Email Marketing can be one of the most cost effective methods of marketing, but that is easier said than done. Like any marketing, it takes a certain skill. A certain touch. A certain art. Let's go ahead and clear one thing up. Email marketing will never be perfected. A campaign with promise of success could flop, as easy as a campaign expected to flop can be a success. Some elements are uncontrollable as a marketing professional and solely up to your target customer opening the email.  Here are some things you CAN control: IN YOUR HANDS -Avoid using large images. If your message has a low ratio of text to image, the message...

          It seems every decade or so, a new "gold" emerges. Oil. Solar energy. Wind. Even silver. All promised to be of similar importance and worth to the little shiny coins and nuggets themselves.  Data is not only becoming this new gold, but unlike oil for instance, data is not a one-hit-wonder type of product.  The value of data, if managed correctly, is constantly growing and improving at the same time. Data is nearly limitless.  This renewable force of information can be used in any industry, at any time, in any place.  Maybe we should be hoping data is at the end of the rainbow these days, and not those shiny little coins...           A major challenge nearly all business owners have and have always had, is specifc insights into their business, and the ability to use that insight to their benefit.  Sales history, Customer Relationship Management (CRM), industry predictions, even competitor insigh...

One of the big advantages of Social Media is being able to see exactly what your customer or audience is saying about your brand or company at all times.  The only question is, are we really listening?     Something a lot of companies are having trouble doing since the rise of the importance of Social Media, is simply listening to what is being said about their brand or company.  Not only listening to the good things and positive things being said, but even more so, the negatives.  Hearing the positives being said is what each company should be going for, but something that will be even more beneficial to your company is hearing the negatives and doing something about it.  Not only does this give you a head-start in fixing the problem and figuring out what went wrong, but it allows you to see an outside opinion with no bias perspective getting in the way.      People have always had a love for knowledge and even more so, sharin...

With 2015 coming to a close, Social Media also requires some end of the year attention.  Here are the Top Ten Chores for Social Media that you must not ignore as the new year approaches... 1.) Social Media Hygiene A very effective way of saving your self some time, is doing some winter cleaning throughout your Social Media platforms.  Go through both your followers and those you follow and see if they are still relevant and worth following.  This will take out certain content that isn't valuable to yourself or your business.  Email Contacts, Followers, Lists, Connections, go through them all carefully and weed out the ones that are cluttering your newsfeed. 2.) Am I Mobile Enough? If you haven't thought about how your customers or audience see you on their mobile devices, you need to get with the program, quick.  Internet users spend over 50% of their time on mobile devices in comparison to a desktop or laptop, not to mention Facebook alone reports close ...