THE WHITLATCH WEEKLY

For the majority of us, time management is something we all struggle with at some point in our hectic work week. From emails to conference calls, yoga to pilates, there is so much to do with so little time. Don't freak out. Instead of orchestrating your day around your time, let's take this approach more as a focus management challenge. We all do it. One minute we are zoned into the max. Nothing will distract me! The next thing you know, you're two tissues deep on some viral video you swear is the saddest, most inspiring video you have ever seen. How did this happen? I'll tell you how it happened. Focus. Whether waiting in a noisy airport terminal, your friend's stinky backseat, or that over-priced Uber ride, let's try and focus a little bit. Everyone needs more time, right? I disagree. We just need to focus during our time.  How many of you can relate to this? You have had a long day. You finally catch up on everything you need to get done today and ...

THE TOP 5 REASONS WHY BEACONS ARE A MARKETER'S NEW BEST FRIEND Picture this... You're walking through the Mall and suddenly, an advertisement, contest, or even a coupon pops up on your phone. Conveniently enough, that notification is from the same store you're currently browsing this very minute. Creepy right? Well, to marketers and advertisers across the globe, it's not creepy one bit. In fact, beacon marketing (or proximity marketing) is going to explode in 2016. I bet you think your smartphone is pretty smart right now. You haven't seen anything yet. Let's revisit that little scenario I mentioned previously. The lead-off batter in today's Top 5 list: 1.) Proximity Marketing   Whether the grocery store, your favorite restaurant, or even the mall, your location says so much about yourself.  Especially if there is a trend or pattern to that location. Proximity Marketing not only enhances the experience and convenience for the consu...

      It is no secret that mobile usage and digital media in general has climbed over the last decade.  What used to be only accessible at your desktop, is now available right in your pocket.  Mobile media usage will continue to climb, but where should it be on your priority list as a Marketing professional?  There no longer is a question of whether a mobile presence is important or not, but rather, is it the most important ?         Don't get me wrong, to each their own as far as one's preference to look at certain types of media - desktop, laptop, tablet, smartphone, etc.  Regardless of the device or source of Mobile Media, you must be aware of the consumers behavior when using different Mobile devices and what they prefer.    WHEN WILL THEY NEED YOU?          ALL THE TIME - WEEKDAYS - WEEKENDS - AM/PM - HOLIDAYS - EVENTS   WHY WILL THEY NEED YOU?     ...