THE TOP 5 REASONS WHY BEACONS ARE A MARKETER'S NEW BEST FRIEND
THE TOP 5 REASONS WHY BEACONS ARE A MARKETER'S NEW BEST FRIEND Picture this... You're walking through the Mall and suddenly, an advertisement, contest, or even a coupon pops up on your phone. Conveniently enough, that notification is from the same store you're currently browsing this very minute. Creepy right? Well, to marketers and advertisers across the globe, it's not creepy one bit. In fact, beacon marketing (or proximity marketing) is going to explode in 2016. I bet you think your smartphone is pretty smart right now. You haven't seen anything yet. Let's revisit that little scenario I mentioned previously. The lead-off batter in today's Top 5 list: 1.) Proximity Marketing Whether the grocery store, your favorite restaurant, or even the mall, your location says so much about yourself. Especially if there is a trend or pattern to that location. Proximity Marketing not only enhances the experience and convenience for the consu...