THE WHITLATCH WEEKLY

Once upon a time, in a place far from here, lived a beautiful Email.  This Email (or E-Mail) was beautiful, friendly, and essentially harmless.  Sending messages all around the World, the Email began to grow greedy, selfish, and a bit shady.  Soon, the Email began to hang around the wrong crowd - THE MARKETING CROWD !   Those clever, creative minds convinced the Email that it could be more.  More than just a message. More than the exchange of a document.  A tool for Marketing and Advertising professionals far and wide.  A Marketing Email is still just an Email.  And so...the Fallacy of the Email is born. A " fallacy " is  a deceptive, misleading, or false notion, belief or misleading or unsound argument .  The day that Marketing and Advertising met the beautiful Email was a monumental day for business.  Not so much for the Email.  Think about how many times a day you have to delete an Email that was A...

Snapchat, Tweets, Trump , a lingering Bern   that just won't go away, and Clinton could return to the White House.  Man, I bet ole Abe and George Dub are literally rolling over in their graves as I am typing this. The 2016 Presidential Election is definitely unique, let's put it that way. Unlike past elections, Social Media has played a significant role in the election. From Facebook to Twitter , even Snapchat and Instagram have had their persuasion and benefiting moments for a majority of the candidates. Go ahead, hate on the Millennials. It's our fault that little blue bird even exists. Like this share that. But like it or not, Millennials are as involved and as tuned in as really any generation currently. The Presidential Candidates , more importantly, their campaign managers, are fully aware of this and taking advantage of that. Let's take a look at some of the key reasons why Social Media works, even in politics. BE GENUINE   Bad acting...

For the majority of us, time management is something we all struggle with at some point in our hectic work week. From emails to conference calls, yoga to pilates, there is so much to do with so little time. Don't freak out. Instead of orchestrating your day around your time, let's take this approach more as a focus management challenge. We all do it. One minute we are zoned into the max. Nothing will distract me! The next thing you know, you're two tissues deep on some viral video you swear is the saddest, most inspiring video you have ever seen. How did this happen? I'll tell you how it happened. Focus. Whether waiting in a noisy airport terminal, your friend's stinky backseat, or that over-priced Uber ride, let's try and focus a little bit. Everyone needs more time, right? I disagree. We just need to focus during our time.  How many of you can relate to this? You have had a long day. You finally catch up on everything you need to get done today and ...

I f I had to guess, at some point this year you will be attending some sort of Conference, Seminar, or Event to potentially further your career. With so many other things going on in your life, you might not have time to really sit down and strategize how you can make the most of these networking opportunities. What do you say we change that... First and foremost, you must do your RESEARCH . Before any event or business conference you might be attending, make sure to do a little homework leading up to the event. Once you have RSVP'd or have reserved your spot, let the research begin. Here is your homework. Do NOT procrastinate! 1.) Who will be attending? 2.) Where is it? ( Any clients to visit while I'm in the neighborhood ) 3.) Print and save the schedule of the event, distribute to office before you leave ( Nice to know where you will be at all times ) 4.) Social Media? ( What will be the hashtag for the event, etc. ) 5.) Research the Guest Speak...

Nobody really likes Mondays.  Am I right?  Especially the Monday that falls after a long weekend filled with turkey, football, and finding that unbeatable price on Black Friday, only to see that it is even cheaper on "Cyber Monday."  It's a beautiful thing isn't it?   Now back to reality... Back to emails, meetings, phone calls, and your fellow employee who always has to use the microwave right when you need to.  I don't like Mondays anymore than you do, but that doesn't mean they have to go to waste!  The Monday segment of my blog will focus on the "Must-Do's" to grow your business via Social Media.  So cheer up... snap out of that food coma, and let's make something of our favorite day of the week! Mr. Hundred Dollar Bill himself, Benjamin Franklin, once said, "By failing to prepare, you are preparing to fail."  This applies to Social Media, especially Social Media Marketing, in many ways. YOU HAVE TO HAVE A PLAN OR STRATEGY...

WHAT WORKS IN SOCIAL MEDIA Since the launch of the Social Media epidemic, users from all across the globe have found what you can and cannot do in the Social Media playground.  Similar to Google and some of the other powerhouses of the web, Social Media had no clear blueprint of what worked and what did not in the beginning.  Trial and error was the only real course anyone had in navigating through Social Media.  Thousands of little icons and emojis later, things are much different.  There is some understanding to Social Media these days, which is only making the Social Media realm bigger and bigger.  Here is what is working and what is not as we come to a close of 2015. 1.) PROMOTE ALL OF YOUR ACCOUNTS - One of the best features that the majority of Social Media outlets have is they can normally be synced to one another.  Instead of just posting a picture on Instagram, you now can post to Facebook, Twitter, etc. with a couple extra clicks.  Not t...