DATA IS THE NEW GOLD
It seems every decade or so, a new "gold" emerges. Oil. Solar energy. Wind. Even silver. All promised to be of similar importance and worth to the little shiny coins and nuggets themselves. Data is not only becoming this new gold, but unlike oil for instance, data is not a one-hit-wonder type of product. The value of data, if managed correctly, is constantly growing and improving at the same time. Data is nearly limitless. This renewable force of information can be used in any industry, at any time, in any place. Maybe we should be hoping data is at the end of the rainbow these days, and not those shiny little coins... A major challenge nearly all business owners have and have always had, is specifc insights into their business, and the ability to use that insight to their benefit. Sales history, Customer Relationship Management (CRM), industry predictions, even competitor insigh...