MO MOBILE, MO MONEY
It is no secret that mobile usage and digital media in general has climbed over the last decade. What used to be only accessible at your desktop, is now available right in your pocket. Mobile media usage will continue to climb, but where should it be on your priority list as a Marketing professional? There no longer is a question of whether a mobile presence is important or not, but rather, is it the most important ? Don't get me wrong, to each their own as far as one's preference to look at certain types of media - desktop, laptop, tablet, smartphone, etc. Regardless of the device or source of Mobile Media, you must be aware of the consumers behavior when using different Mobile devices and what they prefer. WHEN WILL THEY NEED YOU? ALL THE TIME - WEEKDAYS - WEEKENDS - AM/PM - HOLIDAYS - EVENTS WHY WILL THEY NEED YOU? ...