THE WHITLATCH WEEKLY

I had the privilege of having a very smart and witty Grandmother, God rest her soul.   Man, was she a hoot.    Betty would do anything for anyone at anytime. I learned quite a bit from her. Lessons I still use to this day. This woman did a Crossword Puzzle every single morning for decades; she knew her stuff needless to say. She loved her family and friends very much and expressed that in countless ways.  I would always receive a card from my Grandma each year for my Birthday, as would the rest of the family. I can still picture one of her bright envelopes and that unique cursive (what's that) handwriting of hers. Growing up she had a Dog named Sadie. Each of her cards would always come with paw print stamps next to her signature giving it an extra special touch. I miss those cards. Direct Mail Marketing has a bad rep. Quite a few people I run into assume Direct Mail or Postal Marketing is a way of the past. I disagree. Don't get me wron...

Once upon a time, in a place far from here, lived a beautiful Email.  This Email (or E-Mail) was beautiful, friendly, and essentially harmless.  Sending messages all around the World, the Email began to grow greedy, selfish, and a bit shady.  Soon, the Email began to hang around the wrong crowd - THE MARKETING CROWD !   Those clever, creative minds convinced the Email that it could be more.  More than just a message. More than the exchange of a document.  A tool for Marketing and Advertising professionals far and wide.  A Marketing Email is still just an Email.  And so...the Fallacy of the Email is born. A " fallacy " is  a deceptive, misleading, or false notion, belief or misleading or unsound argument .  The day that Marketing and Advertising met the beautiful Email was a monumental day for business.  Not so much for the Email.  Think about how many times a day you have to delete an Email that was A...