THE WHITLATCH WEEKLY

M1 Data & Analytics launches Smart PiXL One of the most frustrating parts of any business is missing out on potential clients, especially when they're right at your doorstep. M1 Data is excited to unveil a new highly effective Data solution called Smart PiXL. Identifying the IP Address that visits your Website is not the problem; being able to accurately identify the IP Address with a Name and accurate info has been the problem. Not anymore. By uploading a list of IP Addresses (visitors to your website), M1 Data will then append Name, Phone, Address and Email to records that match our Database of nearly 200 Million IP records. But it doesn't stop there. M1 Data will be able to reveal incredible insight with each Consumer (IP Address) by using the 300+ attributes within the platform. So not only will you know who is at your front door, you will know who didn't stop by on accident; identifying the visitors MOST LIKELY to buy. Greg Ashe, COO of M1 Data and An...

For every MARKETING or ADVERTISING strategy lies a TARGET AUDIENCE . At some point in time, that TARGET AUDIENCE will have a decision to make. Your PITCH, IDEA or OFFER was a SUCCESS or it was not a SUCCESS. Simple as that. For the majority of MARKETING or ADVERTISING professionals, I'm sure you can remember a time where it seemed as if your AUDIENCE was seconds away from buying-in to your IDEA, PITCH or OFFER then all of a sudden, they didn't.  They balked. Your AUDIENCE (for whatever reason) decided not to buy-in to your BRAND, PRODUCT or SERVICE. But why?