THE WHITLATCH WEEKLY

A WEEK FROM NOW, THE NCAA MEN'S BASKETBALL TOURNAMENT WILL HAVE THE FINAL FOUR TEAMS DECIDED. THIS GOT ME THINKING A LITTLE BIT. IF THE BEST OF THE BEST MARKETING PLATFORMS SQUARED OFF, WHO WOULD BE CUTTING DOWN THE NETS AND WHO WOULD BE SENT HOME? DIGITAL MARKETING, VISUAL MARKETING, VIDEO MARKETING, SOCIAL NETWORKING, EVEN SEARCH ENGINES...  DON'T WORRY, I'M NOT GOING TO MATCH UP TWO POTENTIAL #1 SEEDS RIGHT OFF THE BAT. THIS IS BASED ON IF YOU HAD ONE AND ONLY ONE SOURCE OF MARKETING FOR YOUR COMPANY/BRAND. WHO WOULD YOU PICK? NO GREY AREAS. JUST ONE. YOU CAN BE ON FACEBOOK, TWITTER, YOUTUBE, EVEN PINTEREST, BUT NO MORE THAN ONE. AND KEEP IN MIND GOOGLE. YOU'RE TELLING ME YOU WOULD NEVER WANT TO BE FOUND ON GOOGLE? YIKES!  LADIES AND GENTLEMAN, MEET OUR DIGITAL MARKETING ELITE 8 -  Facebook                       ______  ( WINNER ) Pinterest           ...

DO YOU EVER FEEL AS IF YOU'RE BEING TOLD WHAT TO DO A LITTLE BIT MORE OFTEN THESE DAYS? YOU MUST JOIN THIS GROUP. YOU MUST POST THAT PICTURE. YOU MUST DO THIS. YOU MUST DO THAT. AND THAT'S JUST THE TIP OF THE ICEBERG. FACEBOOK , TWITTER , YOUTUBE, ANDROID OR I-PHONE, GOOGLE OR YAHOO. IT'S LIKE WE ARE BEING ASKED TO ENLIST IN A SOCIAL MEDIA BRANCH OF THE MILITARY. AM I RIGHT? WHAT STARTED AS A FRIENDLY BLUE BIRD AND A CATCHY THUMBS UP TO EXPRESS OUR FEELINGS OR EMOTIONS, SEEMS TO BE GETTING A LITTLE BIT PUSHY. MARKETING IS ALL AROUND US AT ALL TIMES. PICTURES, SLOGANS, ADVERTISEMENTS, ALL MADE TO PERSUADE OR ATTRACT A CERTAIN AUDIENCE TO A CERTAIN BRAND OR PRODUCT. THIS MARKETING IS COMING AT YOU FROM SEVERAL DIFFERENT ANGLES - TELEVISION, RADIO, PRINT, AND ONE OF OUR NEWEST MEMBERS - SOCIAL MEDIA. IF YOU HANDLE YOUR COMPANY'S SOCIAL MEDIA EFFORTS, EACH DAY FEELS LIKE YOU MIGHT O-D ON TWEETS AND LIKES. IT'S OVERWHELMING. BEING ABLE TO IDENTIFY WHICH PLATFORM...

With 2015 coming to a close, Social Media also requires some end of the year attention.  Here are the Top Ten Chores for Social Media that you must not ignore as the new year approaches... 1.) Social Media Hygiene A very effective way of saving your self some time, is doing some winter cleaning throughout your Social Media platforms.  Go through both your followers and those you follow and see if they are still relevant and worth following.  This will take out certain content that isn't valuable to yourself or your business.  Email Contacts, Followers, Lists, Connections, go through them all carefully and weed out the ones that are cluttering your newsfeed. 2.) Am I Mobile Enough? If you haven't thought about how your customers or audience see you on their mobile devices, you need to get with the program, quick.  Internet users spend over 50% of their time on mobile devices in comparison to a desktop or laptop, not to mention Facebook alone reports close ...

WHAT WORKS IN SOCIAL MEDIA Since the launch of the Social Media epidemic, users from all across the globe have found what you can and cannot do in the Social Media playground.  Similar to Google and some of the other powerhouses of the web, Social Media had no clear blueprint of what worked and what did not in the beginning.  Trial and error was the only real course anyone had in navigating through Social Media.  Thousands of little icons and emojis later, things are much different.  There is some understanding to Social Media these days, which is only making the Social Media realm bigger and bigger.  Here is what is working and what is not as we come to a close of 2015. 1.) PROMOTE ALL OF YOUR ACCOUNTS - One of the best features that the majority of Social Media outlets have is they can normally be synced to one another.  Instead of just posting a picture on Instagram, you now can post to Facebook, Twitter, etc. with a couple extra clicks.  Not t...