THE WHITLATCH WEEKLY

The Chicago Cubs are the 2016 World Champions of Baseball.  Just saying that hasn't really sunk in yet, has it?  Talk about being patient. For decades, the Cubs have had both winning and losing seasons, a Billy goat , and a man named Bartman steal the dreams of thousands  millions. Achieving greatness takes discipline. It takes trust. It takes a group of individual skills coming together to accomplish a goal.    I was first introduced to SEO (Search Engine Optimization) when I was given a book called, SEO Made Easy: Everything You Need To Know About SEO and Nothing More ,  by Evan Bailyn .  It was my first day here at M1 Data & Analytics and I was eager to dive in and see what was so difficult with this SEO monster. Up to this point, I knew SEO was the reason why your link would or would not pop up in the search results, that's about it.  One chapter after another, I realized this was no overnight type of task. I wasn't going to b...

          It seems every decade or so, a new "gold" emerges. Oil. Solar energy. Wind. Even silver. All promised to be of similar importance and worth to the little shiny coins and nuggets themselves.  Data is not only becoming this new gold, but unlike oil for instance, data is not a one-hit-wonder type of product.  The value of data, if managed correctly, is constantly growing and improving at the same time. Data is nearly limitless.  This renewable force of information can be used in any industry, at any time, in any place.  Maybe we should be hoping data is at the end of the rainbow these days, and not those shiny little coins...           A major challenge nearly all business owners have and have always had, is specifc insights into their business, and the ability to use that insight to their benefit.  Sales history, Customer Relationship Management (CRM), industry predictions, even competitor insigh...