THE WHITLATCH WEEKLY

For the majority of us, time management is something we all struggle with at some point in our hectic work week. From emails to conference calls, yoga to pilates, there is so much to do with so little time. Don't freak out. Instead of orchestrating your day around your time, let's take this approach more as a focus management challenge. We all do it. One minute we are zoned into the max. Nothing will distract me! The next thing you know, you're two tissues deep on some viral video you swear is the saddest, most inspiring video you have ever seen. How did this happen? I'll tell you how it happened. Focus. Whether waiting in a noisy airport terminal, your friend's stinky backseat, or that over-priced Uber ride, let's try and focus a little bit. Everyone needs more time, right? I disagree. We just need to focus during our time.  How many of you can relate to this? You have had a long day. You finally catch up on everything you need to get done today and ...

      It is no secret that mobile usage and digital media in general has climbed over the last decade.  What used to be only accessible at your desktop, is now available right in your pocket.  Mobile media usage will continue to climb, but where should it be on your priority list as a Marketing professional?  There no longer is a question of whether a mobile presence is important or not, but rather, is it the most important ?         Don't get me wrong, to each their own as far as one's preference to look at certain types of media - desktop, laptop, tablet, smartphone, etc.  Regardless of the device or source of Mobile Media, you must be aware of the consumers behavior when using different Mobile devices and what they prefer.    WHEN WILL THEY NEED YOU?          ALL THE TIME - WEEKDAYS - WEEKENDS - AM/PM - HOLIDAYS - EVENTS   WHY WILL THEY NEED YOU?     ...