THE WHITLATCH WEEKLY

I had the privilege of having a very smart and witty Grandmother, God rest her soul.   Man, was she a hoot.    Betty would do anything for anyone at anytime. I learned quite a bit from her. Lessons I still use to this day. This woman did a Crossword Puzzle every single morning for decades; she knew her stuff needless to say. She loved her family and friends very much and expressed that in countless ways.  I would always receive a card from my Grandma each year for my Birthday, as would the rest of the family. I can still picture one of her bright envelopes and that unique cursive (what's that) handwriting of hers. Growing up she had a Dog named Sadie. Each of her cards would always come with paw print stamps next to her signature giving it an extra special touch. I miss those cards. Direct Mail Marketing has a bad rep. Quite a few people I run into assume Direct Mail or Postal Marketing is a way of the past. I disagree. Don't get me wron...

By now, I hope you have figured out who has gradually taken over the throne in Social Media Marketing the last few years.  You guessed it, the CUSTOMER.  By the end of 2016, 89% of Companies expect to compete mainly on the basis of CUSTOMER EXPERIENCE compared to only 36% only four years ago.  Just as Marketing and Advertising on Social Media began to get a little ridiculous, the CUSTOMER stepped in right in time.   Don't get me wrong, Marketing and Advertising are at an all-time high via Social Media and I don't see that changing anytime soon.  However, WHO - WHAT - WHEN - WHERE - WHY and HOW this Marketing and Advertising ends up in the CUSTOMER'S hands is no accident. WHO Defining and Identifying your CUSTOMER (Target Audience) is priority number one.  If you don't know what pond to fish in, how do you expect to catch any fish?  Knowing WHO your CUSTOMER is will help you know where to hang out - Facebook , Twitter Chat, Blog...