THE WHITLATCH WEEKLY

THE TOP 5 REASONS WHY BEACONS ARE A MARKETER'S NEW BEST FRIEND Picture this... You're walking through the Mall and suddenly, an advertisement, contest, or even a coupon pops up on your phone. Conveniently enough, that notification is from the same store you're currently browsing this very minute. Creepy right? Well, to marketers and advertisers across the globe, it's not creepy one bit. In fact, beacon marketing (or proximity marketing) is going to explode in 2016. I bet you think your smartphone is pretty smart right now. You haven't seen anything yet. Let's revisit that little scenario I mentioned previously. The lead-off batter in today's Top 5 list: 1.) Proximity Marketing   Whether the grocery store, your favorite restaurant, or even the mall, your location says so much about yourself.  Especially if there is a trend or pattern to that location. Proximity Marketing not only enhances the experience and convenience for the consu...

          As everyone knows by now, Social Media is constantly changing. The way we use Social Media, share Social Media, what's popular and what's not, even the way we keep track and evaluate Social Media changes regularly.  But we adapt.  We figure it out.  Develop a plan for 2016 and STICK TO IT. Rome wasn't built in a day, nor will your profile and follower base be. Here are some of the things to expect in Social Media for 2016.            Images are becoming more and more vital to a successful marketing strategy.  People like pictures or videos more than words.  Period.  Instead of reading some long paragraph, people would prefer seeing a picture or info-graphic to express what you want to say.  Who has time to read these days anyway, right?  In 2016, companies will actually implement specific image strategies for their marketing.  What catches people's eyes?  What p...