THE WHITLATCH WEEKLY

By now, I hope you have figured out who has gradually taken over the throne in Social Media Marketing the last few years.  You guessed it, the CUSTOMER.  By the end of 2016, 89% of Companies expect to compete mainly on the basis of CUSTOMER EXPERIENCE compared to only 36% only four years ago.  Just as Marketing and Advertising on Social Media began to get a little ridiculous, the CUSTOMER stepped in right in time.   Don't get me wrong, Marketing and Advertising are at an all-time high via Social Media and I don't see that changing anytime soon.  However, WHO - WHAT - WHEN - WHERE - WHY and HOW this Marketing and Advertising ends up in the CUSTOMER'S hands is no accident. WHO Defining and Identifying your CUSTOMER (Target Audience) is priority number one.  If you don't know what pond to fish in, how do you expect to catch any fish?  Knowing WHO your CUSTOMER is will help you know where to hang out - Facebook , Twitter Chat, Blog...

Nobody really likes Mondays.  Am I right?  Especially the Monday that falls after a long weekend filled with turkey, football, and finding that unbeatable price on Black Friday, only to see that it is even cheaper on "Cyber Monday."  It's a beautiful thing isn't it?   Now back to reality... Back to emails, meetings, phone calls, and your fellow employee who always has to use the microwave right when you need to.  I don't like Mondays anymore than you do, but that doesn't mean they have to go to waste!  The Monday segment of my blog will focus on the "Must-Do's" to grow your business via Social Media.  So cheer up... snap out of that food coma, and let's make something of our favorite day of the week! Mr. Hundred Dollar Bill himself, Benjamin Franklin, once said, "By failing to prepare, you are preparing to fail."  This applies to Social Media, especially Social Media Marketing, in many ways. YOU HAVE TO HAVE A PLAN OR STRATEGY...