THE WHITLATCH WEEKLY

Ok, so you have known about the 2017 NADA Show for quite some time now, yet you find yourself freaking out a day before you leave. No worries, we have all been there. Register to Attend here ! FROM THE OFFICE First and foremost, let's think about what you will need to get from the office. Some things will be accessible via E mail , Google Docs, flash drives, etc.  Create a "Note" on your Cell Phone or go old-school and actually write it out on paper. Business Cards / Marketing Materials Laptop / Charger / Back up Charger? Flash drives - power points, presentations, spreadsheets, etc. Email Response - "I will be out of the office..." Who needs to know where I will be during the show?  Last minute tasks I MUST do before I leave? Miscellaneous - headphones, pens, notebook, books, etc FROM HOME Alright, I have my shoes, my jacket, shirt, and tie are on point, where's my belt? My belt! Son of a  $!+@&!!! How many of you have been...

Nearly 10 years ago this month, I created my first and last Facebook profile. Sitting in my High School Library towards the end of my Senior year, I cluelessly put together a picture, a couple monumental dates and places, clicked on the "Save" button and wa-la.  Piece of cake. Now, if it could have only stayed that simple.  Social Media profiles are becoming more and more of a reliable source for representation of a person, company, or event. The days of uploading some random picture and being ok with it are gone. Establish what you will be using your Social Media profiles for. Business? Fun? Maybe both? Regardless, your audience needs (and wants) to know what they will be getting. Choosing the right Social Media platforms that fit your lifestyle is key. Don't feel that you MUST HAVE certain accounts to make everyone happy. For instance, I don't use Snapchat or Pinterest. It's just not me. Does that mean Could they work for you? ABSOLUTELY.   YOU MU...

A WEEK FROM NOW, THE NCAA MEN'S BASKETBALL TOURNAMENT WILL HAVE THE FINAL FOUR TEAMS DECIDED. THIS GOT ME THINKING A LITTLE BIT. IF THE BEST OF THE BEST MARKETING PLATFORMS SQUARED OFF, WHO WOULD BE CUTTING DOWN THE NETS AND WHO WOULD BE SENT HOME? DIGITAL MARKETING, VISUAL MARKETING, VIDEO MARKETING, SOCIAL NETWORKING, EVEN SEARCH ENGINES...  DON'T WORRY, I'M NOT GOING TO MATCH UP TWO POTENTIAL #1 SEEDS RIGHT OFF THE BAT. THIS IS BASED ON IF YOU HAD ONE AND ONLY ONE SOURCE OF MARKETING FOR YOUR COMPANY/BRAND. WHO WOULD YOU PICK? NO GREY AREAS. JUST ONE. YOU CAN BE ON FACEBOOK, TWITTER, YOUTUBE, EVEN PINTEREST, BUT NO MORE THAN ONE. AND KEEP IN MIND GOOGLE. YOU'RE TELLING ME YOU WOULD NEVER WANT TO BE FOUND ON GOOGLE? YIKES!  LADIES AND GENTLEMAN, MEET OUR DIGITAL MARKETING ELITE 8 -  Facebook                       ______  ( WINNER ) Pinterest           ...

Nobody really likes Mondays.  Am I right?  Especially the Monday that falls after a long weekend filled with turkey, football, and finding that unbeatable price on Black Friday, only to see that it is even cheaper on "Cyber Monday."  It's a beautiful thing isn't it?   Now back to reality... Back to emails, meetings, phone calls, and your fellow employee who always has to use the microwave right when you need to.  I don't like Mondays anymore than you do, but that doesn't mean they have to go to waste!  The Monday segment of my blog will focus on the "Must-Do's" to grow your business via Social Media.  So cheer up... snap out of that food coma, and let's make something of our favorite day of the week! Mr. Hundred Dollar Bill himself, Benjamin Franklin, once said, "By failing to prepare, you are preparing to fail."  This applies to Social Media, especially Social Media Marketing, in many ways. YOU HAVE TO HAVE A PLAN OR STRATEGY...