THE WHITLATCH WEEKLY

Once upon a time, in a place far from here, lived a beautiful Email.  This Email (or E-Mail) was beautiful, friendly, and essentially harmless.  Sending messages all around the World, the Email began to grow greedy, selfish, and a bit shady.  Soon, the Email began to hang around the wrong crowd - THE MARKETING CROWD !   Those clever, creative minds convinced the Email that it could be more.  More than just a message. More than the exchange of a document.  A tool for Marketing and Advertising professionals far and wide.  A Marketing Email is still just an Email.  And so...the Fallacy of the Email is born. A " fallacy " is  a deceptive, misleading, or false notion, belief or misleading or unsound argument .  The day that Marketing and Advertising met the beautiful Email was a monumental day for business.  Not so much for the Email.  Think about how many times a day you have to delete an Email that was A...

For every MARKETING or ADVERTISING strategy lies a TARGET AUDIENCE . At some point in time, that TARGET AUDIENCE will have a decision to make. Your PITCH, IDEA or OFFER was a SUCCESS or it was not a SUCCESS. Simple as that. For the majority of MARKETING or ADVERTISING professionals, I'm sure you can remember a time where it seemed as if your AUDIENCE was seconds away from buying-in to your IDEA, PITCH or OFFER then all of a sudden, they didn't.  They balked. Your AUDIENCE (for whatever reason) decided not to buy-in to your BRAND, PRODUCT or SERVICE. But why?

OUR FRIENDS ARE QUITE THE JOKESTERS, HUH?  I'M SURE BY NOW IF YOU HAVE A CONTENT MARKETING ROLL OR CHOOSE TO BLOG IN YOUR FREE TIME YOU HAVE HEARD A COUPLE REMARKS FROM THE PEANUT GALLERY.  YOU KNOW WHAT, SCREW THEM...AND HERE'S WHY!  1.) You think you're a good writer... The days of pen and paper have been coming to an end really since computers took off in the early 2000's.  Who needs to learn how to spell something when we can rely on that little red squiggly line under any of our mistakes?  The truth is, most people aren't nearly as good of writers as they may think. With that said, the development of our writing has taken a drastic halt. There is no real on-going knowledge anymore as far as writing or grammar unless we have a specific reason for writing.  I noticed when I first started blogging, that you don't need to become a better writer...it just sort of happens.  And then something even scarier happened...I realized I sort ...