THE WHITLATCH WEEKLY

For the majority of us, time management is something we all struggle with at some point in our hectic work week. From emails to conference calls, yoga to pilates, there is so much to do with so little time. Don't freak out. Instead of orchestrating your day around your time, let's take this approach more as a focus management challenge. We all do it. One minute we are zoned into the max. Nothing will distract me! The next thing you know, you're two tissues deep on some viral video you swear is the saddest, most inspiring video you have ever seen. How did this happen? I'll tell you how it happened. Focus. Whether waiting in a noisy airport terminal, your friend's stinky backseat, or that over-priced Uber ride, let's try and focus a little bit. Everyone needs more time, right? I disagree. We just need to focus during our time.  How many of you can relate to this? You have had a long day. You finally catch up on everything you need to get done today and ...

          As everyone knows by now, Social Media is constantly changing. The way we use Social Media, share Social Media, what's popular and what's not, even the way we keep track and evaluate Social Media changes regularly.  But we adapt.  We figure it out.  Develop a plan for 2016 and STICK TO IT. Rome wasn't built in a day, nor will your profile and follower base be. Here are some of the things to expect in Social Media for 2016.            Images are becoming more and more vital to a successful marketing strategy.  People like pictures or videos more than words.  Period.  Instead of reading some long paragraph, people would prefer seeing a picture or info-graphic to express what you want to say.  Who has time to read these days anyway, right?  In 2016, companies will actually implement specific image strategies for their marketing.  What catches people's eyes?  What p...