THE WHITLATCH WEEKLY

Nearly 10 years ago this month, I created my first and last Facebook profile. Sitting in my High School Library towards the end of my Senior year, I cluelessly put together a picture, a couple monumental dates and places, clicked on the "Save" button and wa-la.  Piece of cake. Now, if it could have only stayed that simple.  Social Media profiles are becoming more and more of a reliable source for representation of a person, company, or event. The days of uploading some random picture and being ok with it are gone. Establish what you will be using your Social Media profiles for. Business? Fun? Maybe both? Regardless, your audience needs (and wants) to know what they will be getting. Choosing the right Social Media platforms that fit your lifestyle is key. Don't feel that you MUST HAVE certain accounts to make everyone happy. For instance, I don't use Snapchat or Pinterest. It's just not me. Does that mean Could they work for you? ABSOLUTELY.   YOU MU...

A WEEK FROM NOW, THE NCAA MEN'S BASKETBALL TOURNAMENT WILL HAVE THE FINAL FOUR TEAMS DECIDED. THIS GOT ME THINKING A LITTLE BIT. IF THE BEST OF THE BEST MARKETING PLATFORMS SQUARED OFF, WHO WOULD BE CUTTING DOWN THE NETS AND WHO WOULD BE SENT HOME? DIGITAL MARKETING, VISUAL MARKETING, VIDEO MARKETING, SOCIAL NETWORKING, EVEN SEARCH ENGINES...  DON'T WORRY, I'M NOT GOING TO MATCH UP TWO POTENTIAL #1 SEEDS RIGHT OFF THE BAT. THIS IS BASED ON IF YOU HAD ONE AND ONLY ONE SOURCE OF MARKETING FOR YOUR COMPANY/BRAND. WHO WOULD YOU PICK? NO GREY AREAS. JUST ONE. YOU CAN BE ON FACEBOOK, TWITTER, YOUTUBE, EVEN PINTEREST, BUT NO MORE THAN ONE. AND KEEP IN MIND GOOGLE. YOU'RE TELLING ME YOU WOULD NEVER WANT TO BE FOUND ON GOOGLE? YIKES!  LADIES AND GENTLEMAN, MEET OUR DIGITAL MARKETING ELITE 8 -  Facebook                       ______  ( WINNER ) Pinterest           ...

With 2015 coming to a close, Social Media also requires some end of the year attention.  Here are the Top Ten Chores for Social Media that you must not ignore as the new year approaches... 1.) Social Media Hygiene A very effective way of saving your self some time, is doing some winter cleaning throughout your Social Media platforms.  Go through both your followers and those you follow and see if they are still relevant and worth following.  This will take out certain content that isn't valuable to yourself or your business.  Email Contacts, Followers, Lists, Connections, go through them all carefully and weed out the ones that are cluttering your newsfeed. 2.) Am I Mobile Enough? If you haven't thought about how your customers or audience see you on their mobile devices, you need to get with the program, quick.  Internet users spend over 50% of their time on mobile devices in comparison to a desktop or laptop, not to mention Facebook alone reports close ...