THE WHITLATCH WEEKLY

I f I had to guess, at some point this year you will be attending some sort of Conference, Seminar, or Event to potentially further your career. With so many other things going on in your life, you might not have time to really sit down and strategize how you can make the most of these networking opportunities. What do you say we change that... First and foremost, you must do your RESEARCH . Before any event or business conference you might be attending, make sure to do a little homework leading up to the event. Once you have RSVP'd or have reserved your spot, let the research begin. Here is your homework. Do NOT procrastinate! 1.) Who will be attending? 2.) Where is it? ( Any clients to visit while I'm in the neighborhood ) 3.) Print and save the schedule of the event, distribute to office before you leave ( Nice to know where you will be at all times ) 4.) Social Media? ( What will be the hashtag for the event, etc. ) 5.) Research the Guest Speak...

Social Media and hashtags go together like milk and cookies, peanut butter and jelly, or really any cliche example of perfect duos you can think of.  Like other resources provided via Social Media, hashtags are one we definitely need to be familiar with, inside and out.  Hashtags can be a very reliable and traceable tool, but you must know how to use them effectively.           I like to think of hashtags as a type of tool similar to the "Bat Signal."  Yes, the same one Lt. Gordon would shine so brightly over the streets of Gotham City as a call to Batman.  Such a simple image cast into the sky for a specific purpose.  It can be seen from far and wide, and when you do see it, you know something is about to take place, good or bad.           Unlike Gotham City, the world has no Batman (that we know of), but we do have millions and millions of Social Media users shining "Bat Signals" all across ...