WHY DOES MY AUDIENCE HATE ME?
For every MARKETING or ADVERTISING strategy lies a TARGET AUDIENCE . At some point in time, that TARGET AUDIENCE will have a decision to make. Your PITCH, IDEA or OFFER was a SUCCESS or it was not a SUCCESS. Simple as that. For the majority of MARKETING or ADVERTISING professionals, I'm sure you can remember a time where it seemed as if your AUDIENCE was seconds away from buying-in to your IDEA, PITCH or OFFER then all of a sudden, they didn't. They balked. Your AUDIENCE (for whatever reason) decided not to buy-in to your BRAND, PRODUCT or SERVICE. But why?