THE WHITLATCH WEEKLY

Snapchat, Tweets, Trump , a lingering Bern   that just won't go away, and Clinton could return to the White House.  Man, I bet ole Abe and George Dub are literally rolling over in their graves as I am typing this. The 2016 Presidential Election is definitely unique, let's put it that way. Unlike past elections, Social Media has played a significant role in the election. From Facebook to Twitter , even Snapchat and Instagram have had their persuasion and benefiting moments for a majority of the candidates. Go ahead, hate on the Millennials. It's our fault that little blue bird even exists. Like this share that. But like it or not, Millennials are as involved and as tuned in as really any generation currently. The Presidential Candidates , more importantly, their campaign managers, are fully aware of this and taking advantage of that. Let's take a look at some of the key reasons why Social Media works, even in politics. BE GENUINE   Bad acting...

This will be the year marketing changes.  I mean really changes.  The year where the modern consumer jumps on the bandwagon.  The Millennial bandwagon that is.  Millennials are considered to be anyone born around 1980-2000, but that doesn’t mean you can’t have the “Millennial Mindset.”  Brands no longer target a certain age group, but rather those who have adopted the modernized way of marketing and being reached via marketing.  So sit back, relax, and let me tell you why Millennials will shape the new era of marketing... you just might like it. Making up a quarter of the United States, Millennials remind me of that friend we all have.  You know the one.  If you meet them once, you probably won’t really like them to be honest.  But after a few more hang-outs and convos, they begin to grow on you.  No more do you just see the headphones, the cell phone, text this, tweet that.  You finally see something more.  Somethin...