THE WHITLATCH WEEKLY

By now, I hope you have figured out who has gradually taken over the throne in Social Media Marketing the last few years.  You guessed it, the CUSTOMER.  By the end of 2016, 89% of Companies expect to compete mainly on the basis of CUSTOMER EXPERIENCE compared to only 36% only four years ago.  Just as Marketing and Advertising on Social Media began to get a little ridiculous, the CUSTOMER stepped in right in time.   Don't get me wrong, Marketing and Advertising are at an all-time high via Social Media and I don't see that changing anytime soon.  However, WHO - WHAT - WHEN - WHERE - WHY and HOW this Marketing and Advertising ends up in the CUSTOMER'S hands is no accident. WHO Defining and Identifying your CUSTOMER (Target Audience) is priority number one.  If you don't know what pond to fish in, how do you expect to catch any fish?  Knowing WHO your CUSTOMER is will help you know where to hang out - Facebook , Twitter Chat, Blog...

For every MARKETING or ADVERTISING strategy lies a TARGET AUDIENCE . At some point in time, that TARGET AUDIENCE will have a decision to make. Your PITCH, IDEA or OFFER was a SUCCESS or it was not a SUCCESS. Simple as that. For the majority of MARKETING or ADVERTISING professionals, I'm sure you can remember a time where it seemed as if your AUDIENCE was seconds away from buying-in to your IDEA, PITCH or OFFER then all of a sudden, they didn't.  They balked. Your AUDIENCE (for whatever reason) decided not to buy-in to your BRAND, PRODUCT or SERVICE. But why?