THE WHITLATCH WEEKLY

DO YOU EVER FEEL AS IF YOU'RE BEING TOLD WHAT TO DO A LITTLE BIT MORE OFTEN THESE DAYS? YOU MUST JOIN THIS GROUP. YOU MUST POST THAT PICTURE. YOU MUST DO THIS. YOU MUST DO THAT. AND THAT'S JUST THE TIP OF THE ICEBERG. FACEBOOK , TWITTER , YOUTUBE, ANDROID OR I-PHONE, GOOGLE OR YAHOO. IT'S LIKE WE ARE BEING ASKED TO ENLIST IN A SOCIAL MEDIA BRANCH OF THE MILITARY. AM I RIGHT? WHAT STARTED AS A FRIENDLY BLUE BIRD AND A CATCHY THUMBS UP TO EXPRESS OUR FEELINGS OR EMOTIONS, SEEMS TO BE GETTING A LITTLE BIT PUSHY. MARKETING IS ALL AROUND US AT ALL TIMES. PICTURES, SLOGANS, ADVERTISEMENTS, ALL MADE TO PERSUADE OR ATTRACT A CERTAIN AUDIENCE TO A CERTAIN BRAND OR PRODUCT. THIS MARKETING IS COMING AT YOU FROM SEVERAL DIFFERENT ANGLES - TELEVISION, RADIO, PRINT, AND ONE OF OUR NEWEST MEMBERS - SOCIAL MEDIA. IF YOU HANDLE YOUR COMPANY'S SOCIAL MEDIA EFFORTS, EACH DAY FEELS LIKE YOU MIGHT O-D ON TWEETS AND LIKES. IT'S OVERWHELMING. BEING ABLE TO IDENTIFY WHICH PLATFORM...

For the majority of us, time management is something we all struggle with at some point in our hectic work week. From emails to conference calls, yoga to pilates, there is so much to do with so little time. Don't freak out. Instead of orchestrating your day around your time, let's take this approach more as a focus management challenge. We all do it. One minute we are zoned into the max. Nothing will distract me! The next thing you know, you're two tissues deep on some viral video you swear is the saddest, most inspiring video you have ever seen. How did this happen? I'll tell you how it happened. Focus. Whether waiting in a noisy airport terminal, your friend's stinky backseat, or that over-priced Uber ride, let's try and focus a little bit. Everyone needs more time, right? I disagree. We just need to focus during our time.  How many of you can relate to this? You have had a long day. You finally catch up on everything you need to get done today and ...

This will be the year marketing changes.  I mean really changes.  The year where the modern consumer jumps on the bandwagon.  The Millennial bandwagon that is.  Millennials are considered to be anyone born around 1980-2000, but that doesn’t mean you can’t have the “Millennial Mindset.”  Brands no longer target a certain age group, but rather those who have adopted the modernized way of marketing and being reached via marketing.  So sit back, relax, and let me tell you why Millennials will shape the new era of marketing... you just might like it. Making up a quarter of the United States, Millennials remind me of that friend we all have.  You know the one.  If you meet them once, you probably won’t really like them to be honest.  But after a few more hang-outs and convos, they begin to grow on you.  No more do you just see the headphones, the cell phone, text this, tweet that.  You finally see something more.  Somethin...