THE WHITLATCH WEEKLY

I f I had to guess, at some point this year you will be attending some sort of Conference, Seminar, or Event to potentially further your career. With so many other things going on in your life, you might not have time to really sit down and strategize how you can make the most of these networking opportunities. What do you say we change that... First and foremost, you must do your RESEARCH . Before any event or business conference you might be attending, make sure to do a little homework leading up to the event. Once you have RSVP'd or have reserved your spot, let the research begin. Here is your homework. Do NOT procrastinate! 1.) Who will be attending? 2.) Where is it? ( Any clients to visit while I'm in the neighborhood ) 3.) Print and save the schedule of the event, distribute to office before you leave ( Nice to know where you will be at all times ) 4.) Social Media? ( What will be the hashtag for the event, etc. ) 5.) Research the Guest Speak...

THE TOP 5 REASONS WHY BEACONS ARE A MARKETER'S NEW BEST FRIEND Picture this... You're walking through the Mall and suddenly, an advertisement, contest, or even a coupon pops up on your phone. Conveniently enough, that notification is from the same store you're currently browsing this very minute. Creepy right? Well, to marketers and advertisers across the globe, it's not creepy one bit. In fact, beacon marketing (or proximity marketing) is going to explode in 2016. I bet you think your smartphone is pretty smart right now. You haven't seen anything yet. Let's revisit that little scenario I mentioned previously. The lead-off batter in today's Top 5 list: 1.) Proximity Marketing   Whether the grocery store, your favorite restaurant, or even the mall, your location says so much about yourself.  Especially if there is a trend or pattern to that location. Proximity Marketing not only enhances the experience and convenience for the consu...

What makes you open an email? Is it the subject ? Maybe the font or color ? What ever the case may be, there are several factors that determine the outcome of that email becoming a success or a complete flop. Deleted. Denied. Another email finding its way into the spam or trash folder.  But not so fast. You can't give up yet.  Email Marketing can be one of the most cost effective methods of marketing, but that is easier said than done. Like any marketing, it takes a certain skill. A certain touch. A certain art. Let's go ahead and clear one thing up. Email marketing will never be perfected. A campaign with promise of success could flop, as easy as a campaign expected to flop can be a success. Some elements are uncontrollable as a marketing professional and solely up to your target customer opening the email.  Here are some things you CAN control: IN YOUR HANDS -Avoid using large images. If your message has a low ratio of text to image, the message...

AS THE DENVER BRONCOS AND CAROLINA PANTHERS PREPARE FOR SUPER BOWL 50 THIS WEEK, SO DOES ANOTHER PAIR OF TEAMS LOOKING FOR THE TOP SPOT.  LAST YEAR, BOTH TWITTER AND FACEBOOK POSTED MEASUREMENTS OF ACTIVITY DURING THE BIG GAME HIGHER THAN EVEN THEY PREDICTED.  FACEBOOK SAW OVER 265 MILLION POSTS WHILE TWITTER HEARD THE SOUNDS OF OVER 28 MILLION TWEETS. IN LESS THAN ONE WEEK, ALL OF THE TRAINING OUR FINGERS HAVE DONE THE LAST YEAR (ESPECIALLY OUR THUMBS), WILL BE ON CENTER STAGE. WHICH TEAM ARE YOU CHEERING FOR?   Much has changed in one year.  The development of the hashtag, increase in popularity for both video and images across both Twitter and Facebook, and really the overall "goes without saying" concept now falls under several categories for both Social Kings as well. Which is nice. Companies no longer feel obliged to putting a small Twitter or Facebook icon at the end of a commercial or advertisement like before, it goes without saying they have a pr...

This will be the year marketing changes.  I mean really changes.  The year where the modern consumer jumps on the bandwagon.  The Millennial bandwagon that is.  Millennials are considered to be anyone born around 1980-2000, but that doesn’t mean you can’t have the “Millennial Mindset.”  Brands no longer target a certain age group, but rather those who have adopted the modernized way of marketing and being reached via marketing.  So sit back, relax, and let me tell you why Millennials will shape the new era of marketing... you just might like it. Making up a quarter of the United States, Millennials remind me of that friend we all have.  You know the one.  If you meet them once, you probably won’t really like them to be honest.  But after a few more hang-outs and convos, they begin to grow on you.  No more do you just see the headphones, the cell phone, text this, tweet that.  You finally see something more.  Somethin...

          It seems every decade or so, a new "gold" emerges. Oil. Solar energy. Wind. Even silver. All promised to be of similar importance and worth to the little shiny coins and nuggets themselves.  Data is not only becoming this new gold, but unlike oil for instance, data is not a one-hit-wonder type of product.  The value of data, if managed correctly, is constantly growing and improving at the same time. Data is nearly limitless.  This renewable force of information can be used in any industry, at any time, in any place.  Maybe we should be hoping data is at the end of the rainbow these days, and not those shiny little coins...           A major challenge nearly all business owners have and have always had, is specifc insights into their business, and the ability to use that insight to their benefit.  Sales history, Customer Relationship Management (CRM), industry predictions, even competitor insigh...

OUR FRIENDS ARE QUITE THE JOKESTERS, HUH?  I'M SURE BY NOW IF YOU HAVE A CONTENT MARKETING ROLL OR CHOOSE TO BLOG IN YOUR FREE TIME YOU HAVE HEARD A COUPLE REMARKS FROM THE PEANUT GALLERY.  YOU KNOW WHAT, SCREW THEM...AND HERE'S WHY!  1.) You think you're a good writer... The days of pen and paper have been coming to an end really since computers took off in the early 2000's.  Who needs to learn how to spell something when we can rely on that little red squiggly line under any of our mistakes?  The truth is, most people aren't nearly as good of writers as they may think. With that said, the development of our writing has taken a drastic halt. There is no real on-going knowledge anymore as far as writing or grammar unless we have a specific reason for writing.  I noticed when I first started blogging, that you don't need to become a better writer...it just sort of happens.  And then something even scarier happened...I realized I sort ...