THE WHITLATCH WEEKLY

Nearly 10 years ago this month, I created my first and last Facebook profile. Sitting in my High School Library towards the end of my Senior year, I cluelessly put together a picture, a couple monumental dates and places, clicked on the "Save" button and wa-la.  Piece of cake. Now, if it could have only stayed that simple.  Social Media profiles are becoming more and more of a reliable source for representation of a person, company, or event. The days of uploading some random picture and being ok with it are gone. Establish what you will be using your Social Media profiles for. Business? Fun? Maybe both? Regardless, your audience needs (and wants) to know what they will be getting. Choosing the right Social Media platforms that fit your lifestyle is key. Don't feel that you MUST HAVE certain accounts to make everyone happy. For instance, I don't use Snapchat or Pinterest. It's just not me. Does that mean Could they work for you? ABSOLUTELY.   YOU MU...

Seeing changes in the gym doesn't happen over night. And the gym is only half the battle. A balanced diet, efficient recovery time, even the equipment and methods of your workout dictate your results. An effective combination of all these things may still not guarantee the results you are hoping for. Any of this ring a bell? Now, let's talk about your Social Media Workout Plan. What's that... You don't have one? How do you expect to grow, expand your knowledge, or allow your Social Media to live a potentially longer life in general?  As I mentioned above, results take time. You won't see results in a week, probably not even two weeks. We all have our own battles in Social Media, just as we do at our local gym . Some swear they can't put on weight or muscle for the life of them. Others feel they can't lose weight no matter what workout or diet they try. The point is, each of us have certain priorities or wants from our workouts, just as we do our So...

So... the Expo, Convention, Trade Show, or Conference is over huh...so now what the heck do you do? First, get some sleep. Monday needs to be productive not nap time.  There is so much effort put into any Business Conference, Industry Convention, Trade Show or Expo, but sometimes we don't make the most of them. Why is that?     WHAT DID YOU LEARN? Throughout your trip, keep track of certain ideas, tips, and any general knowledge you feel may be beneficial to your company or more specifically, your team or department. If you see certain handouts or brochures, don't just grab one, grab a few!  CREATE A LIST OF THINGS YOU TOOK FROM THE CONFERENCE - Keynote Speakers, Workshops, New Contacts and Contact Info, etc. CREATE A LIST OF THINGS TO SHARE WITH THE OFFICE  - General Knowledge or Insight, What are we doing wrong/right, How can we improve, Let's try this, etc. NEXT YEAR - Normally the convention or expo will be held again next year. What can you do ...